1. Introduction
This Privacy Policy applies to all users of the 77hd platform — whether you are browsing our website without an account, a newly registered player, or a long-standing member of our VIP Club. By registering on 77hd or by continuing to use our platform after we have updated this policy, you confirm that you have read and accepted the practices described here.
77hd is an online sports betting and gaming platform designed specifically for players in Pakistan. We collect certain personal information from you because it is necessary to operate the platform correctly, process your PKR transactions, verify your identity, comply with applicable laws, and keep the experience safe and fair for every player on the platform. We do not collect more information than we need, and we do not sell your personal data to third parties for their marketing purposes.
When we say "personal data" in this policy, we mean any information that can be used to identify you directly or indirectly — your name, mobile number, CNIC number, device identifiers, betting history, or anything else that relates specifically to you as an individual.
Throughout this document, "you" means the registered account holder or visitor to the 77hd platform. "We", "us", and "77hd" refer to the company operating the platform. If you have any questions about anything in this policy, the easiest way to reach us is via live chat in the platform or by emailing support@77hd.biz.
2. Personal Data We Collect
77hd collects personal data in several categories. The table below gives a clear summary of what we collect, why we collect it, and the legal basis under which we process it.
| Data Category | Examples | Why We Collect It |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, selfie or document scan | Account creation, age verification, KYC compliance |
| Contact Data | Mobile number, email address | Account login, OTP, customer support, promotional communications |
| Financial Data | Easypaisa / JazzCash number, IBAN, card details (tokenised) | Processing PKR deposits and withdrawals |
| Betting & Gaming Data | Bets placed, stakes, winnings, session duration, game history | Service delivery, VIP tier calculation, responsible gaming monitoring |
| Technical Data | IP address, device type, browser, OS, screen resolution | Security, fraud detection, platform optimisation |
| Usage Data | Pages visited, clicks, search queries within the platform, time spent | Improving the platform experience and content relevance |
| Communications Data | Live chat transcripts, support emails, complaint records | Customer support quality, dispute resolution, legal record-keeping |
2.1 Special Category Data
77hd does not intentionally collect sensitive personal data such as health information, racial or ethnic origin, religious beliefs, or political opinions. The one exception is data relating to problem gambling indicators — if you use our responsible gaming tools or if our monitoring systems flag your account for review, we may retain records of that process. This data is handled with additional care and is used solely for responsible gaming purposes.
3. How We Collect Your Data
3.1 Directly from You
Most of the personal data we hold is information you provide to us directly. This includes the information you enter when you register a 77hd account (name, mobile number, email, date of birth), the documents you submit during KYC verification (CNIC scan, proof of address), the payment details you enter when making a deposit or requesting a withdrawal, and anything you share with our support team through live chat, email, or any other channel.
3.2 Automatically During Your Use of the Platform
When you visit the 77hd website or use our platform on any device, we automatically collect technical and usage data. This includes your IP address, the type of device and browser you are using, which pages you visit and in what sequence, how long you spend on each section, and any errors that occur during your session. This data is collected through server logs, cookies, and similar tracking technologies described in Section 7 of this policy.
3.3 From Third Parties
In some circumstances, 77hd receives personal data about you from third parties. This includes identity verification data from our KYC and document verification partners, transaction data from payment processors (Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card processors), and fraud and risk signals from our fraud prevention service providers. We only use third-party sourced data where it is necessary for the purposes described in this policy and where the third party is authorised to share it with us.
4. How We Use Your Personal Data
77hd uses your personal data only for legitimate purposes related to operating our platform and serving our players in Pakistan. We never use your data in ways that are inconsistent with the purpose for which it was collected without informing you first. Below are the main ways we use your information:
4.1 Account Management and Service Delivery
We use your identity and contact data to create and manage your 77hd account, to send you login verification codes (OTPs), to enable you to place bets and play games, and to process your PKR deposits and withdrawals via your chosen payment methods. This is the core purpose for which we hold your data — without it, we cannot provide the service.
4.2 Identity Verification and Compliance
We use identity data — including CNIC scans and address verification documents — to verify that you are who you say you are, that you are at least 18 years old, and to comply with applicable anti-money laundering (AML) and Know Your Customer (KYC) obligations. These are legal requirements and we cannot process certain withdrawals without completing them.
4.3 Fraud Prevention and Security
77hd uses technical data, betting history, and payment data to detect and prevent fraudulent activity on our platform. This includes identifying multiple accounts operated by the same person, detecting unusual betting patterns that may indicate match-fixing or bonus abuse, and protecting your account from unauthorised access. Our fraud prevention systems operate automatically and continuously.
4.4 VIP Club and Personalisation
We use your betting and gaming history to calculate your VIP tier status on 77hd, to apply your weekly cashback accurately, and to offer you promotions that are relevant to your activity. For example, if you primarily bet on PSL, we are more likely to send you information about PSL-specific promotions. We do not build profiles about you for any purpose other than improving your experience on 77hd and administering the VIP Club programme.
4.5 Responsible Gaming Monitoring
We use your betting history and session data to monitor for signs of problem gambling behaviour. If our systems flag an account as potentially at risk, a member of our responsible gaming team may review the account and, in some cases, reach out to offer information about our responsible gaming tools. This use of your data is in your best interests and is a core part of our commitment to player welfare.
4.6 Communications and Marketing
With your consent (which you provide at registration and can withdraw at any time), 77hd may send you promotional communications about new features, bonuses, cricket odds offers, and PSL-related promotions. These communications are sent via SMS, email, or in-platform notifications. You can opt out of marketing communications at any time from your account settings or by contacting support — this will not affect your access to the platform.
6. Payments, KYC, and Financial Data
Because 77hd handles real PKR transactions, financial data is handled with particular care. Here is what you need to know:
6.1 Payment Method Data
When you deposit or withdraw via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, or debit card, 77hd receives confirmation of the transaction from the payment processor. For card payments, we do not store your full card number — card details are tokenised by our payment processor and only the token is retained by 77hd for the purpose of processing future transactions from the same card. Mobile wallet numbers (e.g., your Easypaisa number) are stored to enable withdrawals to your registered payment methods.
6.2 KYC Documents
CNIC scans, selfies, and any other identity documents you submit to 77hd are stored securely and used only for identity verification and AML compliance purposes. These documents are reviewed by our KYC team or our third-party verification partner and are not accessible to customer-facing staff unless there is a specific reason related to an account issue. Verified documents are retained for the duration required by applicable regulations and then securely deleted.
6.3 Anti-Money Laundering
As a financial services platform, 77hd maintains records of all transactions in compliance with anti-money laundering obligations. This includes the amounts, dates, and payment methods for all deposits and withdrawals on your account. These records may be reviewed by our compliance team as part of routine or triggered AML checks. In cases where suspicious financial activity is identified, 77hd is obligated to file reports with relevant authorities without notifying you — this is a legal requirement and not a choice.
7. Cookies and Tracking Technologies
The 77hd platform uses cookies and similar technologies. Here is a straightforward breakdown of what we use and why:
7.1 Essential Cookies
These cookies are necessary for the platform to function. They keep you logged in during your session, remember your language and display preferences, and enable secure transaction processing. You cannot opt out of essential cookies without stopping use of the platform entirely, as they are fundamental to how it operates.
7.2 Analytics Cookies
77hd uses analytics tools to understand how players use the platform — which sections are most visited, where users encounter difficulties, and how the platform performs on different device types. This data is aggregated and used to improve the 77hd experience for all users. Analytics cookies can be disabled from your browser settings.
7.3 Security Cookies
Security cookies help us identify and prevent fraudulent sessions. They recognise trusted devices, detect unusual login patterns, and reduce the risk of your account being accessed by someone else. These are part of our fraud prevention infrastructure and are treated as essential.
7.4 Managing Cookies
You can manage or delete cookies through your browser settings at any time. Please be aware that disabling non-essential cookies will not affect your ability to bet or play at 77hd, but may affect some personalisation features. Essential and security cookies cannot be disabled without affecting platform functionality.
8. How Long We Keep Your Data
We do not hold your personal data for longer than is necessary for the purpose it was collected for. The following retention periods generally apply at 77hd:
- Account data (name, contact details, DOB): Retained for the duration of your account plus 5 years after closure, for legal compliance.
- KYC documents (CNIC, selfie, address proof): Retained for 5 years after account closure or the last transaction, whichever is later, in line with AML record-keeping requirements.
- Transaction records (deposits, withdrawals, bet history): Retained for 7 years for financial compliance and dispute resolution purposes.
- Customer support communications: Retained for 3 years, or longer if relevant to an ongoing dispute or legal matter.
- Technical and usage logs: Retained for 90 days for security monitoring purposes, then deleted.
- Marketing consent records: Retained for as long as you are a registered player plus 2 years after account closure.
When data reaches the end of its retention period, 77hd deletes or anonymises it securely so that it can no longer be linked to you as an individual.
9. How We Protect Your Data
Data security is not an afterthought at 77hd — it is built into how we operate. The measures we have in place include:
- Encryption in transit: All data transmitted between your device and the 77hd platform is encrypted using TLS (Transport Layer Security). You will see "https" in the address bar — this confirms your connection is secure.
- Encryption at rest: Personal data stored on our servers — particularly sensitive data like identity documents and financial records — is encrypted at rest using industry-standard encryption protocols.
- Access controls: Only staff members who need access to specific categories of personal data to perform their role are granted that access. All access is logged and audited regularly.
- Two-factor authentication: 77hd uses SMS OTP verification at login and for sensitive account actions such as withdrawal requests and password changes.
- Regular security reviews: We conduct periodic security assessments of our platform and infrastructure to identify and remediate vulnerabilities before they can be exploited.
- Data breach response: In the unlikely event of a data breach affecting your personal information, 77hd will notify affected players as soon as reasonably practicable and will take immediate steps to contain and investigate the breach.
No system is completely immune to risk. Your own account security practices matter too — use a strong, unique password for your 77hd account, never share your login credentials, and contact support immediately if you notice any unauthorised activity.
10. Your Privacy Rights
As a 77hd player, you have the following rights with respect to your personal data. You can exercise any of these rights by contacting us at support@77hd.biz — we will respond within 30 days.
11. Children's Privacy
The 77hd platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we discover or are made aware that a player has provided false information to conceal that they are under 18, we will immediately close the account, forfeit any balances held, and delete or securely archive the personal data in accordance with applicable legal requirements.
If you are a parent or guardian and believe that your child has registered on 77hd, please contact us immediately at support@77hd.biz. We take underage gambling extremely seriously and will act on any report without delay.
12. Changes to This Privacy Policy
77hd may update this Privacy Policy from time to time to reflect changes in our data practices, applicable laws, or the services we offer. When we make material changes — for example, changes to what data we collect, how long we retain it, or who we share it with — we will notify registered players by email and through an in-platform notification before the changes take effect.
Minor or clarificatory changes may be applied without advance notice. The "Last Updated" date at the top of this page will always reflect the most recent revision. If you continue to use the 77hd platform after a revised policy takes effect, you are considered to have accepted the updated terms.
If you disagree with a material change to this policy, you have the right to close your account and withdraw any available balance before the changes take effect. Contact support at support@77hd.biz if you need assistance with this process.
13. Contact Us and Privacy Complaints
If you have any questions about this Privacy Policy, want to exercise any of your data rights, or have a concern about how 77hd has handled your personal information, please get in touch. We take privacy queries seriously and will respond within 30 days.
If you feel your privacy concern has not been adequately addressed after contacting 77hd, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction.